Best Content Marketing Courses | Free And Paid

If you wish to stride forward in the field of digital marketing and attract more devoted consumers to your business, you first need to become adept at the varied concepts of content marketing.

There is no better way to become well versed with the various aspects of content marketing apart from following a content marketing course. And if the course is free of charge, there is nothing more you need to think about.

I have made your task easier and have compiled a list of 11 of the best free content marketing courses that will make sure you can step into this field with ease.

Let’s dig in!

Why Do You Need A Content Marketing Course?

Content Marketing a form of marketing that is entrusted with the creation and simultaneous strategic sharing of content to publicize a business. Proper content marketing brings in different benefits for the company like an increment in sales, cost-effectiveness, faithful customers, and wide promotion.

It includes articles, blogs, social media posts, webinars, videos, etc., anything that caters to the questions consumers might have by providing them answers in a non-monotonous.

To create a strong content strategy, content plan, and generate business revenue via your content, you need to learn a systematic process of marketing the content. And here’s why you need a content marketing course.

List of best Content Marketing Courses

Course Type


Certification


Fundamentals Of Digital Marketing By Google Digital Garage

Overview

This 40-hour long course covers almost everything under the umbrella of digital marketing and some related topics. If we had to pick one course that could kickstart your career in the right way, it would be this one. Offered by Google in association with The Open University, the course aims to equip people with relevant skills to help them make a career in digital marketing.  

Key points to keep in mind

  • Cost: Free
  • Self-paced: yes
  • HelloSkills rating: 4.5/5
  • Course Offered By: Google Digital Garage

Content Marketing Course By Hubspot

Overview

Another free course that comes with certification will surely change your outlook on content marketing. It will help you build a content creation framework, plan long-term strategy, generate ideas for blogs among other things. You get a lot of practical knowledge from this course that not many courses/platforms won’t be able to provide. Moreover, the HubSpot network brings personalized and relevant content directly to you in addition to the course content. So, you never really run out of learning material, even after completing the course.

Key points to keep in mind-
Cost: Free
Self-paced: Yes
HelloSkills rating: 4.4/5
Course Offered By: Hubspot

Free Social Media Analytics Course By Quintly Academy

Overview

Not a content marketing course per se. This course covers a lot of other topics in addition to content marketing that, in turn, help you in your journey to becoming a successful content marketer. Suitable for both beginners who want to learn something new and marketers who want to hone their skills. It can become a nice addition to your resume.

Key points to keep in mind-

 

  • Cost: Free
  • Self-paced: Yes
  • HelloSkills rating: 4.0/5
  • Course Offered By: Quintly Academy

PPC 101 By PPC University (Wordstream)

Overview

This course is quite specific and focuses primarily on Pay-per-click Marketing under content marketing. Have you ever noticed the topmost search results on google?  You must have noticed the first two or three results are labeled as Ads. Whenever you click on one of those ads, the advertiser has to pay some money to Google. This is an example of pay-per-click marketing. In this course, you will learn the basics of PPC marketing and how to use it to your advantage. 

 

Key points to keep in mind-

  • Cost: Free
  • Self-paced: Yes
  • HelloSkills rating: 4.3/5
  • Course Offered By: PPC University 

Multiple Courses On Marketing By Skillshare

Overview

In recent years, skillshare has emerged as a great platform that helps bridge the divide between learners and tutors. Now, a student residing in one part of the world can learn any skill from a tutor sitting hundreds of miles away. They have an amazing collection of courses on various topics. You can learn whatever you want to. They have marketing courses that cover topics like, Video making, creating successful campaigns, identifying design trends, introduction to SEO, and many more.

Key points to keep in mind-

  • Cost: Free
  • Self-paced: Yes
  • HelloSkills rating: 4.6/5
  • Course Offered By: Skillshare

Content Strategy For Professionals: Ensuring Your Content's Impact By Northwestern University On Coursera

Overview

Digital technology is bringing in new jobs and creating a different platform for brands to grow and engage with their audience. All this is generating a tremendous amount of content online.
Everyone wants to be on the top and create content that stands out. However, not everyone can achieve that even if you have the right content. Some skill and technical know-how are required to create something impactful and bring it to the masses.
This free course provided by Northwestern under the aegis of Coursera is specially designed to aid new content writers with the various complicated concepts of content writing.

Key points to keep in mind-

 

  • Cost: Free
  • Self-paced: Yes
  • HelloSkills rating: 4.6/5
  • Course Offered By: Northwestern university(Coursera)

Content Marketing Course And Certification By eMarketing Institute

Overview

Content marketers are required by every business, be it small or big. The course is designed keeping in mind the needs of all such businesses so that when you start your work as a content marketer, you don’t face any problems. You start from the basics of what content is, the various forms of content, and then advance to content optimization, management, and distribution.

Key points to keep in mind-

  • Cost: Free
  • Self-paced: Yes
  • HelloSkills rating: 4.1/5
  • Course Offered By: eMarketing Institute

Content Marketing Courses By Quicksprout

Overview

We all know how content marketing can transform the face of a business. This tool helps you learn the ins and outs of content marketing through text-based learning and case studies. You can learn how to identify your content marketing goals, how transparency and content marketing work in tandem to give results, how to incorporate actionable information into your content, and much more!

Key points to keep in mind-

  • Cost: Free
  • Self-paced: Yes
  • HelloSkills rating: 4.0/5
  • Course Offered By: Quick Sprout

The Strategy Of Content Marketing By Sonia Simone On Coursera

Overview

Offered by UC Davis on Coursera’s platform, this popular course is excellent for content marketers looking to learn more about the field. It’ll take you about 20 hours to complete this course, however, these hours have been divided across 5 weeks to ensure efficient learning.

Over 2,00,000 people have enrolled in this course and it has garnered positive reviews. About 30% of people who completed this course got tangible career benefits and another 26% started a new career.

Key points to keep in mind-

  • Cost: Free
  • Self-paced: Yes
  • HelloSkills rating: 4.5/5
  • Course Offered By: UC Davis(Coursera)

Content Marketing For B2B Enterprises By William Flanagan

Overview

This course is for those content marketers who wish to work in the B2B domain. The course is best suited for those who have some level of understanding of marketing concepts and a certain level of experience with social networks and search engines. This course helps you get invested in your industry even if you find it boring, you also learn to capitalize on various aspects of content creation and marketing to improve the performance of your business.

Over 30,000 people have enrolled in this free course.

Key points to keep in mind-

  • Cost: Free
  • Self-paced: Yes
  • HelloSkills rating: 4.3/5
  • Course Offered By: William Flanagan (Udemy)

Content Marketing 101: A Free Guide For Beginners Or Pros On Udemy

Overview

A quick course that offers an in-depth analysis of content marketing. It mainly focuses on generating organic traffic by creating meaningful content. Anyone who is looking to grow their website through on-page and off-page SEO, or digital companies who are looking to train their employees in the field of content marketing can surely go for this quick and free course. 

Key points to keep in mind-

  • Cost: Free
  • Self-paced: Yes
  • HelloSkills rating: 4.2/5
  • Course Offered By: Tyler Horvath (Udemy)

SEO Driven Content Marketing For Entrepreneurs & Startups by Jamil Velji

Overview

A 90-day package course that will help you realize your content marketing goals. The course is only 90 minutes long. However, it is full of insights and strategies that can be extremely beneficial to you. If you know your target customers and their interests, then you can go for this course. The course is divided into 3 modules. The instructor starts from the basics and moves onto crafting strategy and then creating content. 

More than 16,000 students have enrolled for this course. 

Key points to keep in mind-

  • Cost: Free
  • Self-paced: Yes
  • HelloSkills rating: 4.3/5
  • Course Offered By: Jamil Velji (Udemy)

10X Marketing: Content marketing That Stands Out And Gets Results On Skillshare

Overview

Another short, concise and practical course that focuses on generating results that help you grow your business. The course helps you build a system using which you can improve your content creation process, be it for your blog, social media, or email newsletters. The CoSchedule resources available on their website can also come in handy when working on your content strategy.

Key points to keep in mind-

  • Cost: Free
  • Self-paced: Yes
  • HelloSkills rating: 4.3/5
  • Course Offered By: Garrett Moon(Skillshare)